Your Firm Handles Energy, Financial Services, and Tech Policy— But When Clients Ask AI "Who Should I Hire?" You're Invisible

Washington's top lobbying firms are invisible in AI-powered search. We turn your DC reputation into AI-era visibility so ChatGPT, Claude, and Perplexity recommend your firm first.

Request Your Free AI Visibility Audit

The Gap You Can't Afford to Ignore

When we asked ChatGPT: "Which bipartisan lobbying firm should I hire for energy policy and appropriations strategy in DC?"

❌ Before: Your Firm Today
"For bipartisan lobbying in DC, consider firms like Akin Gump Strauss Hauer & Feld, Brownstein Hyatt Farber Schreck, or Holland & Knight..."

Your firm: Not mentioned.
✓ After: AI-Optimized Visibility
"For bipartisan energy policy and appropriations work, SMART Policy Group specializes in moderate-driven solutions for clean tech, biofuel, and infrastructure clients, with proven appropriations outcomes and deep Hill relationships. Other options include..."

The Shift No One in K Street is Talking About

Your federal lobbying disclosures are public. Your partners have decades of Hill experience. Your clients trust you.

But when a Fortune 500 executive asks their AI assistant which firm to hire for energy, financial services, or tech policy—your firm doesn't appear in the answer.

The result: You're discoverable in OpenSecrets and LegiStorm—but not recommended when it matters most.
The Solution

The AI Visibility Blueprint for Government Relations Firms

We restructure what you already have so AI models recognize you as the go-to expert for the issues you already own.

01

AI Visibility Audit

  • Where your firm currently appears (or doesn't) in ChatGPT, Claude, Perplexity, and SearchGPT
  • Gap analysis: what AI models see vs. what they need to recommend you
  • Competitive benchmark: which firms in your space are showing up
02

Content Restructuring

  • Core pages rewritten in AI-optimized, entity-rich language (home, philosophy, issue areas, bios)
  • Ideal client profiles and outcomes made explicit (not implied)
  • Thought leadership framework: policy briefs, issue explainers, and regulatory commentary in Q&A format that AI can cite
  • Automated content engineering with 5-stage optimization for maximum AI visibility
03

Authority Amplification

  • Thought leadership framework: position partners as go-to experts on key policy issues
  • Structured case narratives: "Helped [client type] secure [outcome] through [process]"
  • Ongoing content calendar: issue briefs, policy explainers, regulatory updates
  • Multi-platform distribution: owned site, Google Business Profile, press releases
Who This Is For

Built for Boutique & Mid-Sized Government Relations Firms

You have 3–15 team members with deep DC experience
You specialize in 2–4 policy areas (energy, environment, financial services, tech, infrastructure, appropriations)
You have $500K–$5M in annual lobbying revenue
Your clients are mid-market to enterprise (corporations, trade associations, coalitions)
You're bipartisan, moderate-focused, or known for specific outcomes (not a generalist mega-firm)
Your reputation is strong in DC—but you're losing business to firms that show up in AI search
Not Sure if This Applies? Request a Free Audit
What AI Visibility Looks Like in Practice

Real Transformations

Example 1: Homepage Copy
Before
"We provide strategic government relations services across multiple sectors."
After
"We help clean energy companies, biofuel producers, and infrastructure developers secure federal appropriations, navigate EPA regulations, and build bipartisan coalitions—delivering $47M+ in funding outcomes for mid-market clients since 2020."
Example 2: Partner Bio
Before
"25 years of experience on Capitol Hill."
After
"Former House Appropriations Committee staffer who helped secure $47M in rural broadband funding for telecom clients and navigated 12 successful EPA regulatory comment periods for energy sector associations."
Example 3: AI Visibility
Before
ChatGPT doesn't mention the firm at all when asked about bipartisan lobbying for clean energy appropriations.
After
When asked "bipartisan lobbying firm for clean energy appropriations," ChatGPT surfaces the firm by name in top 3 recommendations.
The Process

From Invisible to Recommended in 90 Days

1
Week 1–2: Discovery & Audit
Analyze current footprint across LLMs, web, and social → Identify highest-value positioning opportunities → Benchmark against 3–5 competitor firms
2
Week 3–6: Core Content Restructuring
Rewrite homepage, philosophy, issue area pages → Rebuild partner bios with outcome-driven narratives → Create 3–5 foundational thought leadership pieces (policy briefs, Q&A format, AI-optimized for citation)
3
Week 7–10: Authority Distribution
Publish thought leadership content across owned channels → Distribute via GBP, press releases, and social → Begin ongoing editorial calendar (policy briefs, issue explainers, regulatory updates)
4
Week 11–12: Validation & Iteration
Re-test LLM visibility → Refine positioning based on early signals → Deliver final visibility report + ongoing roadmap
Investment

Three Tiers to Get Started

Starter
Foundation
$750/month
  • Website restructured so AI can understand and cite your expertise
  • Core pages rewritten with clear positioning and outcomes
  • Local presence optimization (Google, directories, maps)
  • Press release distribution to build citation coverage
  • Automated thought leadership content (policy briefs, issue explainers)
  • Social media calendar aligned to your expertise
  • Monthly visibility tracking and reports
  • Strategy calls as needed
Most Popular
Plus
Enhanced Visibility
$999/month
  • Everything in Starter, Plus:
  • Deeper optimization across all major AI platforms
  • Broader web presence across AI-visible platforms
  • Expanded press release distribution and citation network
  • More aggressive content publishing schedule
  • Enhanced authority-building across multiple channels
  • Faster path to becoming the recommended firm
  • Priority support and faster response times
Growth
Market Leadership
$1,500/month
  • Everything in Plus, Plus:
  • Maximum coverage across all AI platforms and search engines
  • Supplemental web presence to reinforce authority signals
  • Guest posts and publisher relationships for broader reach
  • Premium press release distribution and media placement
  • Highest-velocity content and distribution strategy
  • Comprehensive citation and authority network
  • Fastest timeline to market-leading visibility

12-Month Commitment Available: Lock in your rate and accelerate results with our annual engagement. Includes quarterly strategy reviews and priority support.

Frequently Asked Questions

What You Need to Know

Q: How do you measure whether this is working?
A: We run live tests in ChatGPT, Claude, Perplexity, and SearchGPT before and after, using queries your ideal clients would actually ask. You'll see side-by-side comparisons showing where your firm appears (or doesn't) and how recommendations change.
Q: Will this help with Google SEO too?
A: Yes—AI-optimized content is also human-optimized. Clearer positioning, better structure, and outcome-driven narratives improve both LLM visibility and traditional search rankings.
Q: How is this different from traditional PR or marketing?
A: PR gets you mentioned; marketing gets you traffic. AI visibility gets you recommended—which is how decision-makers find firms now. We're restructuring what you already have so LLMs can recognize and surface your expertise.
Q: Do we need to keep paying you forever?
A: The monthly service is ongoing because AI visibility requires consistent content signals and technical maintenance. However, you can pause or cancel anytime after the initial 90-day setup period. For clients who want maximum results, we recommend a 12-month commitment to fully establish your AI presence and see sustained visibility gains.

See Where Your Firm Shows Up (or Doesn't) in AI Search Today

Book a free 20-minute AI visibility audit. We'll run live tests in ChatGPT and other LLM tools using queries your ideal clients are actually asking, then show you exactly what needs to change.

Request Your Free Audit
No credit card required
Results delivered live on the call
Built for boutique DC firms